5 Elevator Speech Tips
1. Make them care. People can be kind, loving and caring, but sometimes it really comes down to answering that oh-so-pivotal question: "What can you do for me?" To get to this point, introduce yourself and address a problem right out of the gate. Explain the benefits your company can offer, which is ultimately a real solution. Personalize this person's problem into a question and give them the best solution: your company.
2. Make it easy to join. If you have worked with some big name brands already, or even the competitors of the person that you are pitching to, don’t be afraid to mention that. It shows that you have credibility and you are growing. If this person's competition isn't using your service or products, the question is, why not? To an investor, being able to point to customers -- especially high-profile ones -- shows traction.
3. Leave them wanting more. Elevator pitches are meant to be short, so don't try to pack in too much. Give just a couple of details but nothing that can be internalized as confidential. Explain your expertise, why you are best suited for the execution and a general overview. The secret sauce should be saved for later. All you're required to do is be able to confidently broadcast that you know exactly what you're doing.
4. Have a Call to Action. You did this pitch for a reason right? No matter if you wanted to gain a new client or employee, let your goals be known. If you're trying to win over a client, let them know exactly what you want from them.
5. Be natural. Get comfortable with your pitch. You don’t want to sound like a pre-recorded program. Have passion, yet show some restraint. Most of all, relax! If you stumble that is totally fine, smile and start over. Practice as much as you can eventually you will find the perfect pitch for you.
BONUS: Test yourself. We can't all pitch for the big leagues right away. As such, it's good to get as much feedback as possible.