How Can Business Owners Get and Stay Connected to Employees and Potential Customers?

Many small business owners simply don’t understand the very deep impact they have on the their employees and potential customers. One client that I currently work with was of that mindset when we first started working together. Here are the questions he posed of me at the start of our relationship that reflected his thinking:

Q: As a business owner, since I am ultimately responsible for my results, good or bad, why shouldn’t I expect my employees to simply do what I ask of them how and when I want it? And as it deals with customers, if I have a good product, isn’t that enough to generate sales?

A: It’s true that you, as the business owner, do bear overall responsibility for your results. It’s important to realize that you are not successful on your own or as they say, “no man (or woman) is an island”.

It’s also critical to understand that your behavior choices and tendencies may have a positive or negative affect on others based on your own preferences and what’s comfortable for you. Keep in mind that this is also true for both your employees and customers. This is supported by the statement “treat others as THEY want to be treated” as a prime way of gaining favor with and positively influencing them in a way that is good for your business.

There are basic behavioral styles that people fall under which drives how they interact with others and what they find important. As a business owner, it is your responsibility to learn them so you can best connect with the people involved in the success of your business.

This includes employees, who can become more committed to you because of a closer relationship that you have with them due to the fact that you know how to better relate to them based on your better understanding of their own work preferences. With respect to customers, once you are able to recognize their behavioral style and interactive preferences, you can adapt your sales and marketing messages that directly speaks to their needs. This can cause your sales to skyrocket.

Questions? Comments?

Would like to hear from you:

Sign up for my newsletter:


I’d love to hear from you! If you have a question or comment please share it with me below and I will be in touch with you very shortly:

(* indicates required fields)